The Truth About Difference Between Marketing And Retailing Is About To Be Revealed.
Everything You Need To Know About Difference Between Marketing And Retailing.
It is very typical question in Management line. Every MBA student know about the basic difference between Marketing and Retailing. Actually retailing is also an aspect of marketing process. Those activity, which use to sell product directly to ultimate consumers, comes under retailing. In today scenario manufactures do not approach his customer directly to sell the product. They approach to retailers and use his service to sell product to his customer.
Another two - i.e whole-salers and distribution channel also play vital role to approach customer. That is the main reason retailing always available in all marketing activity to sell the consumer products.
|Difference Among Retail, Marketing And Sales|
Number of products are also available to sell the product directly from retail chain. But so many are use the chain of distribution. ‘Retailer’ is the word, which are adaptation of ‘retailer’. This is the french word and meaning is ‘to cut’.
What you should wear to the basic process of retailing are given below -
Some time company assembling goods from wholsalers or producer directly. In retails sells product manufacture as per the requirement of consumers. Retailer may provide short term credit to customers.
You will never believe these bizarre truths behind the basic process of Marketing are given below -
During production of product, customer’s demand determines production in marketing section. The customer enjoys the unique importance and company emphasis on the needs of customer and satisfaction. Product selling team put efforts for adoption of marketing oriented selling tools and strategy. Company give priority to book profit in sales and market share at fair prices and reasonable risk. Marketing team aims to survive long term in market and they set there objective accordingly. They also try to prepare data about the choice of customers and feedback about the product.
Selling concept is different from Marking And Retailing.
Company enjoy the supreme importance with product. They manufacture the product as per the requirement of corporate objective and needs. Management sell the product through intensive advertising process and the another intention of company to sale the product in large volume to book maximum profit from market. Selling is very important function of marketing. This process provide the product to customers as per his needs and requirement and generate revenue for company, selling person describe product quality in market and play important role to the growth of company.
In the word of Edward G Koch - “The difference between selling and marketing is more than a semantic exercise. Selling focusses on the needs of seller, marketing on the needs of purchaser. Selling means moving products, while marketing means obtaining customer”.
These are the basic difference between marketing and retailing. I think you understand the background of ‘Here are the basic difference between Marketing and Retailing”. Now.