Domestic automotive company Mahindra & Mahindra has now put a plan to not launch the Ssangyong brand in the US market. A top company official gave this information.
In the near future, the company is not keen to take the Ssangyong Motor Company's branded cars into the Indian market.
M & M Managing Director Pawan Goenka said in an interview with other than a program organized for the SUV Ultras G4 to be launched in the Indian market, "If we drop the soundtrack in the US market, then possibly by doing it by any other name.
|Mahindra Dropped Plan To Launch Ssangyong In US Car Market|
In fact, we have put it aside (in the US market), "he said. He plans to make changes in the name of this subsidiary company based in South Korea. Statistics were answering questions.
Mahindra & Mahindra acquired Ssangyong in 2011. Goenka said that no final decision has been taken on this issue at this time. While some people are in favor of the change in name, others are opposing it.
They said, "Our global distributors are against it. So far, we have not made any decision in this regard as this matter is not currently in our priorities.
"Mahindra Group Chairman Anand Mahindra, on the occasion of the inauguration of a new company's plant in Detroit, America last year, Had given that the company could enter the American market in the name of Ssangyong.
However, the company later brought the Ro-xor model to the US market with the Mahindra brand.
When asked about bringing Ssangyong to India, Goenka said, "We are not seeing the possibility of coming to Ssangyong from near to medium term." He said that due to the well-established name of Mahindra in the domestic market.