The main difference between retailing and marketing is the question raised in the classroom of management institutions.

It is a very typical question in the Management line. Every MBA student knows about the basic difference between Marketing and Retailing. 

Actually retailing is also an aspect of the marketing process. That activity, which use to sell the product directly to ultimate consumers, comes under retailing. 

In today's scenario manufactures do not approach his customer directly to sell the product. They approach retailers and use their service to sell the product to his customer. 

retail, marketing, functions of retailing,
What Is The Main Difference Between Retailing And Marketing

Retail Marketing Different From Marketing - A Truth

Another two - i.e wholesalers and distribution channels also play a vital role to approach the customer. That is the main reason retailing always available in all marketing activities to sell consumer products.

A number of products are also available to sell the product directly from the retail chain. But so many are using the chain of distribution. ‘Retailer’ is the word, which is the adaptation of ‘retailer’. 

This is the French word and meaning is ‘to cut’.

What Are The Functions Of Retailing?


Sometimes a company assembling goods from wholesalers or producers directly. Retails sells product manufacture as per the requirement of consumers. 

The retailer may provide short-term credit to customers.

You will never believe these bizarre truths behind the basic process of Marketing are given below


During the production of a product, the customer’s demand determines production in the marketing section. The customer enjoys the unique importance and company emphasis on the needs of customers and satisfaction. 

The product selling team put efforts for the adoption of marketing-oriented selling tools and strategy. The company gives priority to book profit in sales and market share at fair prices and reasonable risk. 

The marketing team aims to survive long-term in the market and they set there objective accordingly. 

They also try to prepare data about the choice of customers and feedback about the product.

What Is The Selling Concept In Marketing?  


The company enjoys the supreme importance of the product. They manufacture the product as per the requirement of corporate objectives and needs. 

Management sells the product through an intensive advertising process and another intention of the company to sell the product in a large volume to book maximum profit from the market. Selling is a very important function of marketing. 

This process provides the product to customers as per his needs and requirement and generates revenue for the company, selling person describe product quality in the market and play the important role to the growth of a company.

In the word of Edward G Koch - The difference between selling and marketing is more than a semantic exercise. Selling focusses on the needs of a seller, marketing on the needs of the purchaser. Selling means moving products, while marketing means obtaining customer.

These are the basic difference between marketing and retailing. I think you understand the background of ‘Here is the basic difference between Marketing and Retailing”.